FUTUREADVANCED MEDIA

Digital marketing

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Course overview

“More has changed in marketing in the last two years than in the previous fifty.” (Adobe, Digital Trends Report).

Interested in understanding the fast-moving world of digital technologies and their role in marketing today? This one-day course is designed to give you the fundamental knowledge you need. 

Course Content
This course is designed to introduce delegates to the essentials of digital marketing today. It is practical in approach, yet founded on sound theoretical principles. Examples of good and bad practice are included throughout.

  • ‘The world will never be the same’ – how digital has re-invented the marketing mix – Product, Price, Place and Service.
  • Digital marketing communications – context and roles.
  • The tools of the digital marketing toolkit. Includes: web site, e-mail, PR, mobile, search, advertising, viral  etc. 
  • Social media – opportunities and challenges.
  • What to do now – planning and budgeting. 
  • Delegates will have the chance to put together a simple framework for taking what they’ve learnt back into their organisations. 
  • A combination of presentations and activities is included, ensuring that everyone has content to suit their circumstances.

The course is suitable for:

  • - Marketing staff charged with running digital marketing activities
  • - Managers who want to get up to speed with new marketing directions
  • - Owners of small businesses looking to use digital communications tools.

Digital marketing

Course overview

“More has changed in marketing in the last two years than in the previous fifty.” (Adobe, Digital Trends Report).

Interested in understanding the fast-moving world of digital technologies and their role in marketing today? This one-day course is designed to give you the fundamental knowledge you need. 

Course Content
This course is designed to introduce delegates to the essentials of digital marketing today. It is practical in approach, yet founded on sound theoretical principles. Examples of good and bad practice are included throughout.

  • ‘The world will never be the same’ – how digital has re-invented the marketing mix – Product, Price, Place and Service.
  • Digital marketing communications – context and roles.
  • The tools of the digital marketing toolkit. Includes: web site, e-mail, PR, mobile, search, advertising, viral  etc. 
  • Social media – opportunities and challenges.
  • What to do now – planning and budgeting. 
  • Delegates will have the chance to put together a simple framework for taking what they’ve learnt back into their organisations. 
  • A combination of presentations and activities is included, ensuring that everyone has content to suit their circumstances.

The course is suitable for:

  • - Marketing staff charged with running digital marketing activities
  • - Managers who want to get up to speed with new marketing directions
  • - Owners of small businesses looking to use digital communications tools.

Thank you for choosing us!

Social media marketing has been popular for years, and according to our recent “What Works in Online Marketing” survey, it’s still on an upward trajectory. Marketing professionals everywhere are looking to increase their social media marketing budgets, while marketers and entrepreneurs who haven’t yet tapped the enormous potential of the strategy are scrambling to make up for lost time. Still, there are marketers out there apprehensive about getting involved with social media marketing, mostly concerned about its effectiveness and its long-term viability. These are legitimate concerns; on a superficial level, it’s easy to understand why one might view social media marketing as a fad, and the relative unpredictability of bottom-line results can be troublesome to the uninitiated. If you’re concerned about the potential return of social media marketing, I encourage you to first look at the costs. Social media is extremely affordable, especially considering the level of returns you can potentially earn, and being aware of its estimated costs can help you budget your strategy efficiently. (NOTE: this article explores the organic side of social media marketing. Paid social advertising is not taken into consideration here).

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