Introduction to Public Relations

Course Summary: An effective Public Relations strategy will support an organisation's corporate plan. This course will define a pragmatic approach to PR and show delegates how public relations can become an integral part of corporate strategy. Particular emphasis is given to looking at practical ways in which a PR strategy can be created. Main Topics Include: The nature of public relations The uses of Public Relations The Publics of Public Relations The communication process The following topics will be briefly addressed: STEEPLE, SLEPT or PESTLE, Statutory legislation and voluntary controls Copyright, patent, trade-mark, plagiarism, brand and logo and the legal implications of each ------------------------ Producer: Tony Zohari